Recently, we have discussed the shift to secrecy to radical transparency. I usually think of large corporations and brands to be transparent and authentic, but what about the government. Government can be transparent and authentic? Government has also made the transition to new social media communication. During the presidential election of 2004, Howard Dean did one right thing before his infamous “Whoo!” that destroyed his campaign. Dean was one of the first to use social media tools in the political arena to communicate to the American people. This opened a huge advantage on the blogosphere by communicating his ideas to the masses. Social media plays an important part in the realm of politics, more than we think. Below is a video that explains the how new social media has impacted politics.
Today, the use of social media outlets has become normal in politics, especially elections. President Obama has mastered the art of communicating through social media tools like Facebook, Tweeter, and his campaign blog. I mean President Obama does have the most popular Facebook profile with 5,998,801 supporters. He just might have this “social media thing” down. President Obama has brought Web 2.0 into the White House. With the nickname White House 2.0, transparency and authenticity have become key concepts to the new administration. Ellen Miller, executive director of Sunlight Foundation, discusses how government should be open and governments’ responsibility. Below are some of her suggestions about government use of social media.
This idea of a transparent and authentic government relates back to the core beliefs of the social contract, where the government and citizens have a mutual relationship to inform and education the people on issues of politics. It’s our civic duty to stay educated on political issues but government has to supply the venue to enlighten the people.