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Ragan Communication. Rick Clancy on Transparency. December 16 2008. Accessed February 26 2009.

Sony Electric Blog. Sony. March 25 2009. Accessed February 26 2009.

Runyon, Christopher.  Wal-Mart Across America. Screen shot. Accessed February 26 2009.

Holtz, Shel. A Shel of My Former Self Blog. March 26 2009. Accessed February 27 2009.

Microsoft Developers Network. MSDN Blog. March 26 2009. Accessed 17 2009.

Kelleher, T., and Miller, B. M. Organizational blogs and the human voice: Relational strategies and relational outcomes. Journal of Computer-Mediated Communication, 11(2), article 1.

Russell, Karen. Using Weblogs in Public Relations Education. 2006. Accessed March 17 2009.

Owyang, Jeremiah. Web Strategy by Jeremiah: A Chronology of Brands that Got Punk’d by Social Media. May 2 2008. Accessed March 21 2008.

Uncivil Society Organization. Google images: Janet’s Tweet Exxon. August 2008. Aceessed March 21 2009.

Fowler, Tom. Houston Chronicle: Exxon Mobil says it’s not behind its Twitter Account. August 2 2008. Accessed March 21 2009.

Google image Search Engine. Mohit Joshi  Exxon Mobil Logo. October 30 2008. Accessed March 22 2009.

Google image Search Engine. Bob Unruh McDonald’s Logo. March 31 2008. Accessed March 22 2009.

Six Apart, Ltd. TypePad. March 27 2009. Accessed March 22 2009.

Adland. Super Bowl Commercials: McDonald’s Lincoln Fry Part 1. February 7 2005. Accessed March 22 2009.

Adland. Super Bowl Commercials: McDonald’s Lincoln Fry Part 2. February 7 2005. Accessed March 22 2009.

DDB Ad Agency.”Lincoln-Fry Yahoo Internet Ver”.  You Tube: Lincoln Fry Commercial. December 11 2007. Accessed March 22 2009.

Isreal, Shel. Global Neighborhoods: Following Social Media Wherever it Leads.”Fake Blog Alert: McDonalds, Shame, Shame“. February 6 2005. Accessed March 22 2009.

Bannan, Kathleen. McDonald’s Corporate Social Responsibility – Blog: “Bringing Corporate Social Responsibility to Life”. March 18 2009. Accessed March 22 2009.

Bailey, Michael. Mobasoft: Home of the Social Cowboy  Blog.”10 Ways to Fake Transparency“. November 20 2008. Accessed March 22 2009.

Dell IdeaStrom. IdeaStrom. Where Your Ideas Reign. March 22 2009. Accessed March 22 2009.

Concilus, Alex. Alex Concilus’s Blog: “Keeping Your Audience Interested“. March 20 2009. Accessed March 22 2009.

Breen, Bill. Fast Company: “Who Do You Love?”. December 19 2007. Accessed March 22 2009.

AOL Money & Finance : How Companies Fake Authenticity. Fake Authenticity Quiz. Accessed March 22 2009.

Wired Magazine. 2009 Condé Nast Digital. March 1 2009. Accessed March 26 2009.

Anderson, Chris. Wired Magazine: 12.10 The Long Tail. October  2004.  Accessed March 26 2009.

The Dow Chemical Company. March 1 2009. Accessed March 26 2009.

Olson, Lindsay. The Economist: Companies and social networking. Losing Face: A tale of two airlines and their Facebook fiascos. Nov 6th 2008. Accessed March 26 2009.

Leberecht, Tim. Elektroniker – Trends for 2009: Radical Transparency. November 16 2008. Accessed March 26 2009.

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