Warschawski

After an amazing and intense internship at Warschawski, I am BACK. But before I dive back into my marketing and PR posts, I wanted to share my great experience that helped me mature my marketing and PR skills.

A Little Background Info

Warschawski is a full service branding, PR, marketing, advertising and interactive agency in Baltimore, Maryland. It was named “U.S. Small Agency of the Year” four of the past five years and has won over 200 marketing communications awards in the last ten years. I was lucky enough to work for an agency that has been ranked one of the “20 Best U.S. Agencies to Work For” the last nine years in a row. With such an impressive track record, I knew there were high expectations joining a team of rock stars.

The W Experience

Right off the bat, I knew that every Warschawski team member was a BRAND expert and had clearly mastered the art marketing and public relations. The guru that trained his army to become these brand warriors was the main man himself, Mr. David Warschawski.

David is the simply the real deal. I recently was able to attend one of his seminars on how to successfully use social media in an integrated marketing communications strategy to help companies achieve their business goals and reinforce their brand. I will be expanding on some of the basic ideas in future posts. Stay Tuned!

Mission: Grow.

While interning at Warschawski as an Assistant Associate (AA), I played an important role working on client accounts, learned how and why strategic decisions are made, and actively participated in brainstorming sessions for clients. I worked on a variety of accounts, ranging from a tree top adventure company to a luxury high-end mattress company. One advantage of working at the W, I was able to get the experience and expertise of a large firm but have the personalized mentorship of a boutique agency.

My main focus during the AA program was to develop my media relation skills. DONE AND DONE. I was able to generate news and obtain media coverage that increased name recognition, credibility, and visibility for clients. While at the W, I established strong working relationships with key editors, producers, and reporters. I will be posting links to these placements in the near future.

BrandMaPR

When I wasn’t pitching to different media outlets, I was learning how to create communication campaigns that brings clarity to a company’s brand.  These integrated campaigns combine marketing strategies with PR, advertising, and creative and interactive design. Warschawski’s brand-centric and business goal-oriented model, BrandMaPR© (pronounced brand-mapper), helped me understand how companies can positively impact their bottom line and ultimately move their target audience to action. I’m only scratching the surface of an extremely intricate process. Visit W’s website for more information on their BrandMaPR© model.

So Was It Worth it?

Absolutely. Even though traffic was horrible at times (particularly my eight-hour commute during a snow storm), my experience at Warschawski was worth every minute. It was worth the average 3.75-hour commute each day, the $100 dollar gas bill each week, and the 2,480 miles I put on my car each month traveling.  Yes. I’m crazy… crazy about Warschawski. Thank you to everyone at the W. I will miss you all.

GrouponBeing a recent college graduate, I’ve learned the tricks and trades of pinching pennies and it’s not just buying cheep beer. The new sensation that’s sweeping the online nation that has everyone’s attention (and so does my cheesy accidental rhyming) is called Groupon. Groupon is a revolutionary coupon-networking site for growing market of people that are always looking to save a buck.  The basics of this stupid-simple business plan are explained in the video bellow. If time is money then you might want to watch. It’s worth every second.

Genius right? Believe it or not, I’m not employed by Groupon. I’m just a fanatic of things that make cents. Companies like GAP have experienced the power of this piggy bank saver network.  GAP’s coupon was the first national groupon in all participating cities and the numbers were outstanding. But…is that good thing? At the end of the day, GAP had about 300,000 Groupons sold. Awesome, right? Maybe not, that’s estimated to be about $7.5 million revenue loss for one risky campaign. Was the PR and sales promo worth it?  This has done wonders for the participating businesses, giving them access to new customers while giving users bargaining power to receive unbeatable discounts. It’s a win-win situation. So who is making the money, Groupon or the companies? Listen to Andrew Mason, the new CEO of Groupon in the video bellow for a little background on how they make a buck by saving your loot.

So it works, but is it beneficial for nation-wide sales on Groupon? I want to hear your thoughts and comments.