Christopher Michael Runyon
Email: runyoncm (at) gmail (dot) com
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Creative Portfolio and Work Portfolio
Bachelor of Science in Media Arts and Design
Concentration in Corporate Communications
James Madison University, Harrisonburg, Va
Copper Mountain Ski Resort – October 2011 to Present
As the Social Media Specialist, I work across all resort groups to tell the story of Copper Mountain using my love of social media and the latest insights and trends in the digital media space. In addition the Social Media Specialist, I handle snow reporting duties 5 days a week. Some of my other duties and responsibilities include:
- Disseminating social media campaigns for Copper Mountain, including, blogger outreach, social network initiatives, social news participation, mobile device marketing and virtual worlds participation.
- Outreach to target audiences through various social mediums to create online conversations and communities about snow quality and resort happenings.
- Tracking and monitoring the success of online initiatives ( i.e. impressions, reach and influence), and providing weekly reports for the Marketing Team.
- Maintain a consistent brand voice and style.
- Work with Marketing Team to develop timely, consistent, quality content.
- Create consistent “sticky” posts for related niche sites and Facebook Fan Page & Twitter
- Keep up-to-date on social media trends and products and help to identify engagement and revenue producing opportunities within social media.
- Recommend digital/social media strategies as needed and as opportunities are presented.
- Write interesting blog post on Copper Blog
The Summit Foundation- August 2011 to September 2011
As the Events and Marketing Assistant, I helped manage and coordination of the Summit Foundation’s Great Rubber Duck Race. The Great Rubber Duck Race is the Summit Foundation’s largest fund-raising event with goals to raise over $75,000 for The Summit Foundation and to drop more than 10,000 rubber ducks in the Blue River. I am the liaison to volunteers staffing the sales locations. I also coordinated staffing, setup, take down, and collection of contributions at satellite booths throughout Summit County during the six week period leading up to and including the day of the event. I expanded their marketing by intergrading online purchases and social media platforms to increase sales. I customized Facebook Fan Page to reach communication and business objectives. My contract was extended to the next event, Parade of Homes. Here is a recent write up from my work at the Summit Foundation on page four.
Summit Foundation Newsletter
Madison 101- April 2010
During my senior year at James Madison University, I worked on Madison 101 magazine as Art and Design Editor, an guide and general information of JMU and the surrounding Harrisonburg area.
Marketing Internship -2008 & 2009
In the summer of 2009, I received a part-time paid marketing internship from June to August with Roanoke County Department of Parks, Recreation, and Tourism, located in Salem, Virginia.
The marketing internship responsibilities included:
Summer of 2009
- Created the membership package folder for the 33 million dollar facility, Green Ridge Recreation Center.
- Won “Best Promotional Effort for a Specialty Piece” in the category 50,000 to 100,000 population
- Designed and organized the 2009 “Destination Green” program for VRPS as youngest marketing committee member
Summer of 2008
- Created and designed of the now online electric issue Park and Facilities Guidebook, including format, photography, graphics, and a brief description of each location. Originally the issue was made for print but converted to online copy to subsidized cost.
- Frequently assisted with advertising sales of quarterly magazine called Rec Connection to local business in the Roanoke Valley,demonstrating interpersonal skills
- Updated and maintained social network account on Facebook with up-coming events and messages for Roanoke County Parks and Recreation
- Created and designed posters for Roanoke County Park and Rec Special Events Department like Enchanted Eve, a New Years Eve alcohol-free celebration
- Managing Corporate Media
- Web Communication
- Print Communication Design
- New Media Writing
- Mass Communication Law
- Principles of Advertising
- Corporate Media Writing
- Interactive Web Design
- Feature Magazine Production
- Feature Writing
The Magazine Cover class assignment below was voted 3rd place by Professor David Wendelken and classmates.
- “I had the pleasure of working with Chris as he interned with me last summer. Chris has an enthusiastic spirit and a strong work ethic. His solid understanding of graphic design and layout were a tremendous help to me as we worked together on several print projects using Adobe Indesign and Photoshop.”
-Scott Ramsburg, Marketing Manager at Roanoke County Parks and Recreation
- “Chris is a solid thinker, a clear writer, and an asset to the students who share classes with him. His contributions to the classwork enhance the academic experience for all.”
-Professor John Ernest Guiniven, teacher of Principles of Advertising and Corporate Media Writing
- “I’ve known Chris for several years, and I’ve enjoyed having him in my classes very much.”
-Professor Alexander S. Leidholdt, Ph.D, teacher of Mediated Communication:Issues and Skills and Media History
- Throughout my college career, I learned the entire CS4 Adobe Creative Suite (Photoshop, InDesign, Illustrator, Dreamweaver).
- Audacity Audio Editing software, perfect for podcasts and MP3 files for video.
- Prezi, the presentation service that makes PowerPoint look childish.
- I obtained advanced skills during my high school and college career in the Microsoft Office Suite.
- I showed strong strategic planning skills through the advertising campaign for Friendly City Food CO-OP.
- I’m an independent worker with minimal supervision but I also collaborate well with teammates.
- I illustrated my leadership and organizational skills being Co-President and Social Chair of James Madison University nationally-ranked 9th place Ski and Snowboard Racing Team.
Some of the tasks I organized were:
- Fundraisers such as T-Shirt sales and partnership with local Harrisonburg restaurant events
- Community service projects
- Ski and Snowboard training camps at New Hampshire & Jackson Hole
- Lodging information to 6 different resorts for a 70 club members for weekly competitions
- Race fees and USCSA documentation forms
- Created a detailed proposal for local and national businesses for team sponsorship
- Donation letters to team member families and friends
- All social events throughout the season
The 2010 season was my fourth year on the team, showing dedication to extracurricular activities while still achieving academic excellence.
Feature Writing and Narrative Stories
Honors and Extracurricular Activities:
- The Green Ridge Recreation Membership packet won “Best Promotional Effort for a Specialty Piece” in the category 50,000 to 100,000 population from VRPS.
- I received the academic award of Dean’s List in the Spring of 2007.
- I was a part of the JMU Crew Club in the spring 2008.
- I was the Co-President of the JMU Ski and Snowboard Racing Club, the “Most Successful Club on JMU Campus” (voted by JMU Recreation Club Sports).
- In the previous two years, I have served as Social Chair and Executive Board Member of JMU Ski and Snowboard Racing Team Club. Listed below are some of my accomplishments of being a part of the snowboard team.
2010 Snowboard Season
- ranked 38th individually in the National USCSA Championship for Men’s Giant Slalom Snowboarding
- ranked 31 individually in the National USCSA Championship for Men’s BoarderX
- ranked 28th individually in the National USCSA Championship for Men’s Slopestyle
2009 Snowboard Season
- ranked 11th individually in the Mid-Atlantic Regional Championship for Men’s Giant Slalom Snowboarding
- ranked 68th individually in the National USCSA Championship for Men’s Giant Slalom Snowboarding
- ranked 64th individually in the National USCSA Championship for Men’s BoarderX
- ranked 60th individually in the National USCSA Championship for Men’s Slopestyle
Instead of just describing my extracurriculars, here is a video of the Men’s and Women’s 2009 USCSA National Championship events at Winter Park, Co.
Here are some photographs that show my passion for photography. I took these pictures on his trip to Winter Park, Co. The first two photos are actually six connected together using ArcSoft Panorma Maker™3. This is a tedious process taking time and creativity.